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97. How to Showcase Your Client's Transformation to Book More Photography Clients with Sara Gillis

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Content provided by Brittnie Renee - Newborn & Family Photographer Business & Marketing Coach, Brittnie Renee - Newborn, Family Photographer Business, and Marketing Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brittnie Renee - Newborn & Family Photographer Business & Marketing Coach, Brittnie Renee - Newborn, Family Photographer Business, and Marketing Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition.

In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors.

Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.


What we cover:

  • How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product?

  • Where do we value putting our money and what that value means for everyone else?

  • Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.

  • How we can use AI as a tool to help improve our writing and ideas

  • You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work

Connect with Sara:

Website: https://whatsarasaid.com

Instagram: https://www.instagram.com/hellosaragillis/

Copywriter on Call Podcast: https://whatsarasaid.com/podcast

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:
Website
Instagram
Facebook Community
Purchase The Planner
Use code: PODCAST15 for 15% off your planner order

Listen to more episodes of the Capture the Chaos podcast!

Listen on: Apple | Spotify | Google

  continue reading

104 episoade

Artwork
iconDistribuie
 
Manage episode 415453317 series 3362402
Content provided by Brittnie Renee - Newborn & Family Photographer Business & Marketing Coach, Brittnie Renee - Newborn, Family Photographer Business, and Marketing Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brittnie Renee - Newborn & Family Photographer Business & Marketing Coach, Brittnie Renee - Newborn, Family Photographer Business, and Marketing Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition.

In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors.

Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.


What we cover:

  • How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product?

  • Where do we value putting our money and what that value means for everyone else?

  • Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.

  • How we can use AI as a tool to help improve our writing and ideas

  • You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work

Connect with Sara:

Website: https://whatsarasaid.com

Instagram: https://www.instagram.com/hellosaragillis/

Copywriter on Call Podcast: https://whatsarasaid.com/podcast

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie:
Website
Instagram
Facebook Community
Purchase The Planner
Use code: PODCAST15 for 15% off your planner order

Listen to more episodes of the Capture the Chaos podcast!

Listen on: Apple | Spotify | Google

  continue reading

104 episoade

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