IAM2219 - Business Coach Helps Entrepreneurs Integrate Joy into Life and Business

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Tasha Prados is the founder of Duraca Strategic and specializes in helping entrepreneurs with brand positioning, messaging, marketing, and sales strategies. Tasha’s passion lies in helping small business owners, particularly those from underrepresented groups, to build sustainable and impactful businesses. Over the past five years, she has grown her business significantly and now works with high-profile clients while focusing on small businesses. Tasha emphasizes the importance of working with a few high-quality clients who respect your boundaries and appreciate your work. Tasha shares her "happiness recipe," which involves identifying key factors contributing to personal happiness and integrating them into daily routines. She discusses the importance of focusing on one's zone of genius and building systems and support to enhance business sustainability and client satisfaction.
Website: Duraca Strategic
LinkedIn: Tasha Prados
Instagram: @duraca.strategic

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