))
Essential Social Media Strategies To Maximize Success
Manage episode 435693515 series 3322723
Content provided by Findlay-Hancock County Chamber of Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Findlay-Hancock County Chamber of Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
About the Guest:
Alicia Giangiordano is a marketing specialist with APM Marketing. She brings experience in developing and executing comprehensive social media marketing plans tailored to diverse business needs. Alicia's approach emphasizes understanding each client's unique goals and values, leveraging her deep insights into social media dynamics to drive engagement and brand growth.
Episode Summary:
In this episode of Chamber Amplified, Doug Jenkins from the Findlay-Hancock County Chamber of Commerce delves into aspects of social media marketing with Alicia Giangiordano from APM Marketing. As businesses navigate the modern landscape filled with an overwhelming number of social media platforms, Alicia sheds light on formulating effective strategies that align with business goals and attract the desired clientele.
Alicia emphasizes the importance of having a clear and consistent social media plan. She advises businesses to focus on platforms that align with their goals rather than spreading themselves thin across all available options. During the conversation, several practical tips are shared, such as understanding customer preferences to tailor content that appears organically in their feeds due to algorithmic favorability.
Key Takeaways:
- Consistent Social Media Strategy: Establish a coherent marketing strategy with defined content pillars and consistent tones to represent your brand authentically.
- Platform Selection: Focus on the social media platforms that best align with your business’s goals and audience rather than attempting to maintain a presence on all platforms.
- Detailed Targeting: Utilize advanced targeting options available in social media advertising to ensure your content reaches the right audience efficiently.
- Investment in Quality: High-quality visuals and sound are crucial in creating engaging content that retains viewer attention and conveys professionalism.
- Power of Short-form Content: Short, engaging videos are currently trending and can significantly enhance visibility and engagement on platforms like TikTok and Instagram.
Resources:
- APM Marketing LLC Website: Email: info@apmmarketingllc.com
- Connect with Alicia Giangiordano:
Music and sound effects obtained from https://www.zapsplat.com
127 episoade
Distribuie
