Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Content provided by Jons Slemmer and China Business Cast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jons Slemmer and China Business Cast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep. 107: Social Commerce in China with Miro Li
Manage episode 271919809 series 2509869
Content provided by Jons Slemmer and China Business Cast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jons Slemmer and China Business Cast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.
Episode Content:
- Consumer behavior on social platforms
- More about platforms like Xiaohongshu (Red APP) and Bilibili
- Other social-driven platforms
- How to use these niche platforms for cross-border e-commerce platforms
- Why the Gen-Z (post '95) population is so important for platforms
- Gen-Z behavior characteristics
- What are bullet screens, such as AWSL
- Biggest trends on social platforms in 2020
- Insights and expectations on Singles Day (11-11)
- CHINable platform offering free knowledge on Cross-Border E-commerce
Episode Mentions:
- Reach out to Miro via info@doublevconsulting.com or on LinkedIN
- Website: www.doublevconsulting.com and www.chinableacademy.com
- WeChat ID: miro509
- Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
- Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
- KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
- UGC - User Generated Content
- ACG - Animation Comics & Games
- AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
- O2O - Online to Offline and Offline to Online
Download and Subscribe
- Download this episode right click and choose "save as"
- Subscribe to China Business Cast on iTunes
- Or check out the full list on subscription options
- Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group
- Find Jons on LinkedIN
- Find Simon on LinkedIN
- Join China Business Cast WeChat group
134 episoade
Distribuie
Manage episode 271919809 series 2509869
Content provided by Jons Slemmer and China Business Cast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jons Slemmer and China Business Cast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.
Episode Content:
- Consumer behavior on social platforms
- More about platforms like Xiaohongshu (Red APP) and Bilibili
- Other social-driven platforms
- How to use these niche platforms for cross-border e-commerce platforms
- Why the Gen-Z (post '95) population is so important for platforms
- Gen-Z behavior characteristics
- What are bullet screens, such as AWSL
- Biggest trends on social platforms in 2020
- Insights and expectations on Singles Day (11-11)
- CHINable platform offering free knowledge on Cross-Border E-commerce
Episode Mentions:
- Reach out to Miro via info@doublevconsulting.com or on LinkedIN
- Website: www.doublevconsulting.com and www.chinableacademy.com
- WeChat ID: miro509
- Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
- Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
- KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
- UGC - User Generated Content
- ACG - Animation Comics & Games
- AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
- O2O - Online to Offline and Offline to Online
Download and Subscribe
- Download this episode right click and choose "save as"
- Subscribe to China Business Cast on iTunes
- Or check out the full list on subscription options
- Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group
- Find Jons on LinkedIN
- Find Simon on LinkedIN
- Join China Business Cast WeChat group
134 episoade
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Similar cu China Business Cast
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
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continue reading
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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