Ep. 113: Sustainability, China and Ecommerce

China Business Cast

Bio Emmanuel Dean:

Emmanuel Dean is from Indonesia and graduated from Colgate University, NY, in 2018, majoring in Economics and Chinese. Emmanuel has a deep passion for entrepreneurship as well as making a positive difference. He wanted to make a start-up that was not only profitable but also beneficial for the Earth. That was when he decided to found Boomi in the summer of 2018. He himself is still a novice eco-warrior, but as the company grows, so does his passion for living more sustainably.

BOOMI is a multi-brand e-commerce platform home to 50+ local purpose-driven businesses. Their mission is to empower and enable our partners and individuals to make a positive lasting impact. Boomi comes from the Indonesian word "bumi" meaning Earth.

Episode content:

We cover all kinds of things around sustainability, but in short it comes down to the following:

🌏 Why he transformed Boomi from bamboo toothbrushes into a sustainable platform.

🌏 How to vet suppliers and brands on sustainability?

🌏 Recent developments on sustainability in China and what is needed to grow the attention for it

🌏 How you can join this movement?

🌏 Planting trees as part of the reward program.

🌏 Managing an international team from different cultures

🌏 What the world would look like in 2050

Planting trees 🌲🌲 is a core element in Boomi, 8.8% of the revenue is donated to Boomi Forest Initiative to plant trees in Inner Mongolia. You can take a real-time look here: https://720yun.com/t/a5vksq7w719?scene_id=48057252#scene_id=48057252

Episode Mentions:

• Find Emmanuel Dean on Linkedin, WeChat: dean16991 or Email: [e-mail]
• Their website is https://www.boomiplatform.com and follow Boomi Linkedin page or WeChat @BoomiOfficial
• Find your host Jons on LinkedIN, Simon on LinkedIN and Lina on LinkedIN
• Join China Business Cast WeChat group

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