Celebrating 20 Years of Clean Economy Communications with Tigercomm | EP166

Clean Power Hour

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Today on the Clean Power Hour, we celebrate the 20th anniversary of Tigercomm, a leading clean economy communications firm. Tim Montague is joined by Tigercomm founder Mike Casey, Senior Vice President, Melissa Baldwin, and Former Vice President, Mark Sokolove (now with Qcells North America) to reflect on the past two decades disrupting polluting industries and accelerating the clean economy.
In this episode, we learn how Mike started Tigercomm to fill gaps he saw while working in the environmental community: the need to advocate for sustainable solutions, deliver effective narratives, and apply professional communications best practices. The name Tigercomm captures their agile, urgent approach needed to drive change.
Melissa and Mark share how they were drawn to this mission-driven work early in their careers. We hear how Tigercomm became a true extension of clients’ teams, gathering insights across many accounts to develop strategic expertise. Highlights include an event with Governor Schwarzenegger and milestones advancing solar, storage, and manufacturing.
After 20 years, Tigercomm continues empowering talented, passionate teams to put polluters out of business. They strive to make clean economy jobs the best, where people can grow and work well for clients advancing solutions. Congratulations to Mike, Melissa, Mark, and the entire Tigercomm team on this impressive journey so far!
Key Takeaways

1. How did Tigercomm get started and why was it named that?
2. Why do cleantech companies need PR and marketing partners?
3. What were some career highlights for Mike, Melissa, and Mark?
4. How has clean tech and clean economy communications evolved over 20 years?

Mike Casey
Melissa Baldwin
Mark Sokolove
Tigercomm
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