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A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |

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Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.

#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniques

CHAPTERS:

0:00 - Intro

0:40 - Lynn Seagull Introduction

1:40 - Are B-Schools Keeping Up with the Market Trends

5:20 - Lynn's Business Classes

11:00 - Showmanship in Business

12:22 - Business Schools: Teaching "C" Skills Over Functions

17:28 - Evaluating Leadership Skills

18:08 - Desired Business School Curriculum by Companies

19:58 - Gaps in Business School Education

21:50 - Scaling Business Education

26:26 - Experiential Learning in Business

31:40 - Practical Advice for Business Students

32:10 - Practical Career Advice

32:35 - Funniest Business Story

35:22 - Sign Off

Linkedin: CMOConfidential

Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/

Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/

https://goizueta.emory.edu/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

88 episoade

Artwork
iconDistribuie
 
Manage episode 419433181 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.

#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniques

CHAPTERS:

0:00 - Intro

0:40 - Lynn Seagull Introduction

1:40 - Are B-Schools Keeping Up with the Market Trends

5:20 - Lynn's Business Classes

11:00 - Showmanship in Business

12:22 - Business Schools: Teaching "C" Skills Over Functions

17:28 - Evaluating Leadership Skills

18:08 - Desired Business School Curriculum by Companies

19:58 - Gaps in Business School Education

21:50 - Scaling Business Education

26:26 - Experiential Learning in Business

31:40 - Practical Advice for Business Students

32:10 - Practical Career Advice

32:35 - Funniest Business Story

35:22 - Sign Off

Linkedin: CMOConfidential

Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/

Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/

https://goizueta.emory.edu/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

88 episoade

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