Webinar: Driving fan and media engagement independent of team performance

College Sports Communicators

As colleagues in the college sports areas of communications, creative work and marketing, this webinar is a collaboration between College Sports Communicators (CSC) and the National Association of Collegiate Marketing Administrators (NACMA). The presenters, from both CSC and NACMA, focused on sharing strategies and insights on how to maximize your promotion, publicity and storytelling content - and capturing fan and audience engagement – independent of team performances.Topics discussed:- Engaging fans from diverse groups, particularly in unique environments- Within your local media market, the importance of creating positive relationships with reporters and broadcasters; emphasis on home-town storytelling via social media and Zoom; media day/photo day strategies when you are not located in a major media market- Best practice in collaborating with your fellow athletic department colleagues to promote your programs, support marketing/ticketing/communications/event initiatives and engage fans- Setting up local broadcasts of your games- Keys to keeping fans and customers engaged in your programs- Managing the push-and-pull between sports coverage and promotions during crossover seasons- For special day celebrations: ideas for ticket sales and promotions- Promoting your student-athlete alumni- Capitalizing on new hiresPanelists:- Alyshia Allison, Old Dominion University Assistant Athletic Director of Marketing- Eric Bohannon, Old Dominion University Assistant Athletic Director for Athletic Communications- Calvin Larson, Michigan Tech Assistant Athletic Director for Media RelationsModerator:- Michael Smoose, San Jose State University Associate Athletics Director for Marketing, Digital Media and Licensing