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Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast Preview
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For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of fragmented web sites, using automated buying and planning to target them with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and execute their local cable schedules as well? Watch this brief video to learn about a new approach that automates and optimizes the process--maximizing consumer impact, effectiveness, reach and targeting.
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