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Liquid Creative: Designing Campaigns that Flow Across Screens - Webcast Preview
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The ability to reach consumers with messages across many screens presents a new challenge to creative directors: how do you design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media--while taking advantage of the powerful features each platform has to offer? Watch this brief video to learn about the latest industry trends and best practices for utilizing creative on different screens.
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