))
The Psychology of Stories With Markus Appel
Manage episode 428686645 series 3585083
Content provided by Dickon and Communicating Climate Change. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dickon and Communicating Climate Change or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This episode features a conversation with psychologist, Markus Appel. It was recorded in November 2023.
Markus is professor of media communication at the University of Würzburg, Germany. His work sits at the intersection of psychology and communication science, with major research areas including life in the digital age, media and reality, and, most pertinent to our conversation, narratives and persuasion.
Amongst other things, Markus and I discussed the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.
Additional links:
Markus’ website
Access Markus’ research into narratives and persuasion here
An example of education entertainment in Ethiopian radio soap operas
The McKee Triangle of story structures
48 episoade
Distribuie
