Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters

Communication Strategy That Works podcast

I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important.

Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project Managers, mastering the art of writing a detailed, clear brief can lead to more efficient workflows, better creative outputs, and ultimately, more successful campaigns.

So if you're a project manager or leader listening today and want to create more value from your partners, or you’re a consultant who wants to guide your clients better, this one is for you!

So let’s dive in!

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