Pricing for Profitability: How to Make Sure Every Client is Worth It

Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)

In this solo episode, Alyssa Lang dives into pricing strategies that ensure every client contributes to your firm’s profitability. She covers common pricing mistakes, guides listeners on calculating true client costs, and explains the benefits of shifting to value-based pricing for sustainable growth.

In this episode you’ll hear:

• Why common pricing mistakes can destroy your profit margins—and how to avoid them
• How to calculate the true cost of each client and ensure they’re worth your time
• What value-based pricing is and why it often beats hourly rates for firm owners
• How to set a target profit margin that supports sustainable growth
• When it’s time to raise your rates—and how to communicate it confidently

Resources mentioned in this episode:

💻 Breakthrough for Bookkeepers & Accountants

💻 Client Profitability Tracker for Bookkeepers & Accountants

💻 Ambitious Bookkeeper’s Pricing for Profit resource

🎙️ How Breakthrough Transformed a Bookkeeper into a Thriving Firm Owner with Megan Andersen

🎙️ The Art of Pricing: Insights on Creating Value and Confidence in Your Pricing with Helena Donald

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @workflowqueen

For more information about the Conquering Workflows & Systems for Bookkeepers & Accountants Podcast or interest in our programs or mentoring visit our resources below:

Visit our website: workflowqueen.com

Check out our courses: workflowqueen.com/courses

Follow the Blog: workflowqueen.com/blog

Connect on LinkedIn: linkedin.com/in/alyssa-lang-wq

Connect on Instagram: instagram.com/workflowqueen

Connect on Facebook: Facebook.com/workflowqueen

Podcast Publishing Tools we use:

• Podcast Editing: Ian Gilliam: iangilliam.com

Capitole

1. Episode Overview (00:00:00)

2. Personal Story: Learning the Hard Way (00:02:07)

3. Understanding the True Cost of Clients (00:04:52)

4. Common Pricing Mistakes to Avoid (00:05:31)

5. Calculating Your True Costs (00:11:38)

6. Shifting to Value-Based Pricing (00:21:14)

7. Addressing Common Objections (00:25:31)

8. Conclusion (00:29:54)