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Contextual and Behavioral Advertising: Understanding the Key Drivers of Consumer Engagement
Manage episode 359453187 series 3414566
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The evolution of targeting methods has created ambiguity for advertisers who are tasked with selecting the most effective strategy. In today's episode, we provide a detailed discussion of two popular targeting methods - behavioral and contextual - and explain how each approach engages consumers and increases ROI. Tune into our channel to listen to our latest episode and gain valuable insights on advertising targeting methods.
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