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Digital vs. Physical Luxury Experience. Part 2.
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In the second part of the interview at Retail Remix, Olivia adds more useful insights about how to close the gap between digital and physical luxury experiences. The core benefit of digital is that it can reaffirm and amplify heritage, helping to build a long-term positioning. There are many ways brands can share their stories about what makes them unique and why customers want to be shopping with them. A one-to-many approach is fine in a social media aspect for customers to gauge information and research on the products that the company is selling, but when you're interacting with customers, a one-to-one approach has that exclusivity and luxurious feeling that customers are looking for and that can make you outstanding. Everyone in retail knows it is immensely expensive to seek new customers and return customers account for over 70% of their revenue year over year, this is where a one-to-one customer experience can also help. Learn how to communicate your uniqueness!
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