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Digital vs. Physical Luxury Experience. Part 1.
Manage episode 362793295 series 2952211
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In this special episode of Couture Conversations, we share the first part of Olivia’s interview at Retail Remix. The host Alicia Esposito chats with Olivia Steele about her unique expertise: closing the gap between digital and physical luxury experiences. “When you buy luxury goods you have to be emotionally connected with the brand, the only way to do that is storytelling and in the virtual space you can do it seamlessly and beautifully.” Olivia explains how to truly capitalize on the engagement opportunities of the digital space.
Retail Remix, is a super insightful podcast by Retail Touchpoints about retail, fashion, ecommerce, marketing and innovation. Follow Retail Remix on Spotify and Apple Podcasts.
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