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Power in Pricing
Manage episode 305687197 series 2952211
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Pricing plays into our emotions when buying, and dictates how we feel about our purchases. When a person sees a high price tag automatic assumptions are made about it, and when the price is low different assumptions are made. In todays episode I discuss why this matters in the luxury retail industry, and how paying a higher price is justified through communication. Also some hot tips around how educating a customer creates a luxury level experience for them.
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