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How CSR Drives Consumer Behavior with Jeff Joireman | Know-How Korner

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Manage episode 443408768 series 2907093
Content provided by CPA Trendlines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CPA Trendlines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Beyond its ethical implications, CSR can bring tangible financial gains.
Know-How Korner
With Donny Shimamoto
Center for Accounting Transformation
In this episode of Know-How Korner, we interview Jeff Joireman, a professor of marketing at Washington State University, about his groundbreaking research on corporate social responsibility.
COMPLETE SHOW NOTES here | MORE Donny Shimamoto
Discover how CSR influences consumer behavior and what it means for businesses today. Tune in to uncover insights that could transform your approach to marketing!
#knowhowkorner #CSR #transformaccounting

  continue reading

208 episoade

Artwork
iconDistribuie
 
Manage episode 443408768 series 2907093
Content provided by CPA Trendlines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CPA Trendlines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Beyond its ethical implications, CSR can bring tangible financial gains.
Know-How Korner
With Donny Shimamoto
Center for Accounting Transformation
In this episode of Know-How Korner, we interview Jeff Joireman, a professor of marketing at Washington State University, about his groundbreaking research on corporate social responsibility.
COMPLETE SHOW NOTES here | MORE Donny Shimamoto
Discover how CSR influences consumer behavior and what it means for businesses today. Tune in to uncover insights that could transform your approach to marketing!
#knowhowkorner #CSR #transformaccounting

  continue reading

208 episoade

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