[S6E5] How To Develop A Sustainable Marketing Strategy

Creative Freedom with Lisa Robbin Young

A sustainable marketing strategy helps you increase productivity while reducing costs. Adopting a sustainable #marketing strategy helps you improve your brand image and gain a competitive advantage.
Though this is true, many entrepreneurs miss out.
Why?
Burnout. The sad reality for many entrepreneurs. The reason why so many quit or hang up the towel. The reason why creative entrepreneurs can’t continue… creating.
But as Peter Drucker put it “The best way to predict the future is to create it,” so entrepreneurs must not quit creating. But consistency is NOT the same as frequency!
That overwhelm comes into play when we are oversaturated with external information on how to run and market our business. So how do we develop an actual sustainable business that doesn’t lead to burnout?

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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org