emailgeeks.show with Matthew Vernhout

CRM.BUZZ - אימייל מרקטינג, שיווק, דאטה. מגיש: סלע יפה

Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).

In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

Matthew is the visionary founder of the Canadian Email Summit (emailsummit.ca), co-founder of Privacy Summit North (privacysummitnorth.ca) and the EmailDojo (emaildojo.io). Recognized as the 2019 EEC Thought Leader of the Year, he holds the distinction of being a Certified International Privacy Professional (Canada) (CIPP/C), underscoring his expertise in privacy matters.

As a sought-after speaker, Matthew frequently addresses audiences at global email marketing and technology conferences, sharing his invaluable insights on industry trends and developments. His celebrated blog, EmailKarma.net, serves as a platform for thought leadership and expert commentary.

Social Media: https://ekma.co/m/EmailKarma

Chapters

00:00 Introduction and Importance of Domain Reputation

06:41 Matthew's Background and Journey into Email

12:13 Deliverability Confusion and Email Sender Knowledge

18:14 Roles of Email Platforms and Technology Providers

23:11 Yahoo and Google's Authentication Enforcement Announcement

27:41 BIMI and the Benefits of Brand Indicators

30:51 Unsubscription Tools and Header Changes Implementation

33:34 Subscription Centers and AI Consultants in Deliverability

35:44 The Potential of AI in Email Delivery

37:48 Speaker 2's Experience and Knowledge in Email Marketing

40:13 Understanding Data and Privacy in Deliverability

41:45 Speaker 2's Online Handles and Upcoming Events

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Capitole

1. emailgeeks.show with Matthew Vernhout (00:00:00)

2. Welcome Matthew Vernhout (00:01:16)

3. What you should know about deliverability? (00:03:18)

4. Should you invest in deliverability consulting (00:06:54)

5. The roles of the ESP and the role of the sende (00:08:13)

6. ESPs guildlines (00:10:38)

7. yahoo and Gmail new senders guidlines (00:12:25)

8. very low spam complaint (00:15:31)

9. other MBP's will join? (00:17:35)

10. shared reputation (00:18:38)

11. DMARC policy (00:21:02)

12. BIMI (00:23:37)

13. easy unsubscription (00:30:36)

14. AI deliverability exprt? (00:34:15)

15. email marketing verticals (00:37:06)