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How a Bamboo Watch Created the 4th Generation of Watch Makers with Boman Farrer, co-founder of LunoWear
Manage episode 162542482 series 1074581
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Today’s guest is Boman Farrer, the co-founder of LunoWear, a stylish watch brand made from bamboo that nearly raised half a million through crowdfunding. Even when they had to switch funding platforms after raising 400k!
In this interview we discuss the following topics:
- The value of family tradition
- Building a loyal audience before launching a product
- How to properly execute a crowdfunding campaign.
- Instagram strategies using hashtags & influencers
- How to use Facebook ads
- The pros & cons of Amazon exclusives
- And much, much more!
You all are the greatest! Thank you for listening & enjoy!
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