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COVID-19's Impact on Cybersecurity Marketing

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Manage episode 337343369 series 2821561
Content provided by CyberTheory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CyberTheory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

From a marketing point of view, events are about brand awareness and demand generation, pipeline acceleration, media relations and more, but COVID-19 had different plans for marketers. Netzer weighs in on how difficult it's gotten to rise above the noise after transitioning to digital.

  continue reading

106 episoade

Artwork
iconDistribuie
 
Manage episode 337343369 series 2821561
Content provided by CyberTheory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CyberTheory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

From a marketing point of view, events are about brand awareness and demand generation, pipeline acceleration, media relations and more, but COVID-19 had different plans for marketers. Netzer weighs in on how difficult it's gotten to rise above the noise after transitioning to digital.

  continue reading

106 episoade

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