High standerts w/ Standert Bicycles

Cycling Fashion Week

We're back with an in-depth, enlightening conversation with Standert Bicycles. Max, Maxe, and Bene share their production process, design inspiration, racing heritage, and why they don't have an evil plan to takeover the world with cycling influencer marketing.
2:11 - Throwing Italian Alex and Skyler into the canal
4:42 - Shoutout to Red White Apparel
6:02 - Tony’s Dad Watts
7:53 - How we got to interviewing Standert
9:32 - How Standert got started: a cafe, a bike, and beyond
22:11 - Contrasting the welcoming fixie/skater ethos with the encroachment of elitist influencer culture
25:06 - The organic nature of the welcoming vibes of the Standert group ride
27:30 - Building the bikes they want to ride and marketing their own lifestyle
28:23 - Max shares the design inspiration for an early frame design
30:26 - Why metal bikes?
33:54 - Using the same material that’s in Fillipo Ganna’s hour record bike
34:50 - The brand’s racing pedigree
42:28 - How their “pretty fun” frame geometry can differ from custom geometry
44:42 - Their production process, building in Italy and Taiwan
51:17 - The misconception that metal bikes have to be bespoke or inexpensive and mass-produced
54:54 - Working with Dedacciai custom Scandium tubing
58:05 - Convincing people that aluminum and metal can still perform
59:58 - What’s next for Standert?
1:01:38 - Rapid Fire
1:08:02 - Into The Canal
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