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Ep 34: How to Create Your Brand Identity with a Competitive Edge
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This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market.
Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, Rick Campos, and dozens of visionary CEOs. He is also the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
We had a great discussion with Jude about the power of storytelling and pulling back the veil of your brand identity and how this can help designers connect with their audience in a more authentic way. We also discussed the importance of being vulnerable and showing the real person behind the brand.
Chery and Liz emphasizes the importance of showing behind the scenes and the unique process and challenges that each designer brings. We also discuss and emphasize the importance of building relationships with clients, rather than viewing them as simply a source of income while sharing practical ways designers can identify and showcase their core values to attract aligned clients and opportunities.
To get your free resource from Jude - click here
NOW ENROLLING FOR THE DESIGN PARADIGM
A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm is meant to give you one on one guidance to
- Strengthen your business model
- Set firm boundaries
- Remind yourself of the value you offer and then some!
This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!
Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.
ENROLL NOW
RESOURCE LINKS:
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
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