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Data Guru: Marketing Effectively to Hispanic Audiences
Manage episode 324568974 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning campaigns.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episoade
Distribuie
Manage episode 324568974 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning campaigns.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episoade
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