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Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing

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Manage episode 436467554 series 2112138
Content provided by Sima Vasa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sima Vasa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships.

Key Takeaways:

(03:10) Pivoting to new verticals drives success.

(03:28) Deepening relationships with existing clients is key.

(04:39) CEOs must confront and manage their fears.

(05:09) Entrepreneurs need to overcome fear and seize opportunities.

(06:09) Branding in market research is evolving rapidly.

(07:48) Demonstrating value in terms of revenue is essential.

(10:09) Upskilling is crucial for staying relevant.

(12:24) Digital transformation enhances team collaboration and engagement.

(14:30) Visibility and relationships are vital for success.

(16:42) Emotional intelligence plays a key role in business relationships.

(19:54) Small favors can have a big impact in business.

(20:24) Collaboration doesn’t always have to be a big deal.

Resources Mentioned:

Little Bird Marketing
Suzy
Digital Transformation Success Podcast

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

236 episoade

Artwork
iconDistribuie
 
Manage episode 436467554 series 2112138
Content provided by Sima Vasa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sima Vasa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships.

Key Takeaways:

(03:10) Pivoting to new verticals drives success.

(03:28) Deepening relationships with existing clients is key.

(04:39) CEOs must confront and manage their fears.

(05:09) Entrepreneurs need to overcome fear and seize opportunities.

(06:09) Branding in market research is evolving rapidly.

(07:48) Demonstrating value in terms of revenue is essential.

(10:09) Upskilling is crucial for staying relevant.

(12:24) Digital transformation enhances team collaboration and engagement.

(14:30) Visibility and relationships are vital for success.

(16:42) Emotional intelligence plays a key role in business relationships.

(19:54) Small favors can have a big impact in business.

(20:24) Collaboration doesn’t always have to be a big deal.

Resources Mentioned:

Little Bird Marketing
Suzy
Digital Transformation Success Podcast

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

236 episoade

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