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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Going Beyond the Brief with Cynthia Harris of 8:28 Insights
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Manage episode 478834898 series 2112138
On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at Procter & Gamble to starting her own firm — offering practical guidance for founders and vendors alike.
Key Takeaways:
(02:25) Early career roles shaped passion for consumer-business connections.
(10:16) Vendors should go beyond briefs and collaborate with clients.
(12:03) Traveling globally inspired objectivity and cultural intelligence in work.
(14:06) The pandemic catalyzed the transition from freelancing to entrepreneurship.
(16:12) Client-side experience drives more strategic, downstream thinking.
(18:10) Unique perspectives stem from lived experiences and diversity.
(22:03) AI supports creativity but cannot replicate human-centered strategies.
Resources Mentioned:
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
253 episoade
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 02, 2025 12:03 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 478834898 series 2112138
On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at Procter & Gamble to starting her own firm — offering practical guidance for founders and vendors alike.
Key Takeaways:
(02:25) Early career roles shaped passion for consumer-business connections.
(10:16) Vendors should go beyond briefs and collaborate with clients.
(12:03) Traveling globally inspired objectivity and cultural intelligence in work.
(14:06) The pandemic catalyzed the transition from freelancing to entrepreneurship.
(16:12) Client-side experience drives more strategic, downstream thinking.
(18:10) Unique perspectives stem from lived experiences and diversity.
(22:03) AI supports creativity but cannot replicate human-centered strategies.
Resources Mentioned:
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
253 episoade
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