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Wat als het influencertijdperk voorbij is?

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Manage episode 351403027 series 3021322
Content provided by BNR Nieuwsradio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BNR Nieuwsradio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ze nemen ons mee in hun dagelijks leven, bouwen een band met ons op en verdienen daar vervolgens geld mee: influencers. Maar sinds afgelopen zomer moeten ze zich houden aan strengere reclameregels. Grote influencers vallen nu onder de Mediawet. Wat doet dat met de kracht van hun beïnvloeding? Wat als het influencertijdperk voorbij is?

Annette praat erover met:

- Joris Demmers, docent marketing aan de Universiteit van Amsterdam

- Emmelyn Croes, communicatiewetenschapper aan Tilburg University

- Marloes Korver, diëtist, sport- en mindsetcoach en eigenaar van YouTubekanaal Optima Vita

See omnystudio.com/listener for privacy information.

  continue reading

59 episoade

Artwork
iconDistribuie
 
Manage episode 351403027 series 3021322
Content provided by BNR Nieuwsradio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BNR Nieuwsradio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ze nemen ons mee in hun dagelijks leven, bouwen een band met ons op en verdienen daar vervolgens geld mee: influencers. Maar sinds afgelopen zomer moeten ze zich houden aan strengere reclameregels. Grote influencers vallen nu onder de Mediawet. Wat doet dat met de kracht van hun beïnvloeding? Wat als het influencertijdperk voorbij is?

Annette praat erover met:

- Joris Demmers, docent marketing aan de Universiteit van Amsterdam

- Emmelyn Croes, communicatiewetenschapper aan Tilburg University

- Marloes Korver, diëtist, sport- en mindsetcoach en eigenaar van YouTubekanaal Optima Vita

See omnystudio.com/listener for privacy information.

  continue reading

59 episoade

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