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#11 Hoe haal je de meeste waarde uit sportsponsoring?

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In de elfde aflevering van De Sportmarketing Podcast spreken we met Niels Rudolphus (Two Circles) over sportsponsoring in Nederland. Hoe is het sponsorlandschap verandert de afgelopen jaren? En hoe kun je data inzetten om de ROI te verhogen? Daarnaast praten we met Julia Verheul (Calvé Pindakaas) over de campagnes van het oer-Hollandse broodbeleg: wat is het geheim van deze ijzersterke campagnes? En wat levert deze sportsponsoring Calvé Pindakaas zelf op? Verder blikken we terug op de opvallendste sportmarketing momenten van maart.

  continue reading

36 episoade

Artwork
iconDistribuie
 
Manage episode 321796429 series 3181576
Content provided by Yellow Jersey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yellow Jersey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In de elfde aflevering van De Sportmarketing Podcast spreken we met Niels Rudolphus (Two Circles) over sportsponsoring in Nederland. Hoe is het sponsorlandschap verandert de afgelopen jaren? En hoe kun je data inzetten om de ROI te verhogen? Daarnaast praten we met Julia Verheul (Calvé Pindakaas) over de campagnes van het oer-Hollandse broodbeleg: wat is het geheim van deze ijzersterke campagnes? En wat levert deze sportsponsoring Calvé Pindakaas zelf op? Verder blikken we terug op de opvallendste sportmarketing momenten van maart.

  continue reading

36 episoade

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