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The atomisation of the television audiences

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Content provided by Deloitte LLP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte LLP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Television's ability to gather massive audiences is unparalleled. No other medium can grab tens of millions of simultaneous consumers. But these numbers are exceptional: they do not presage a return to an era of regular 20 million plus audiences. In this podcast the news and media journalist, Ray Snoddy OBE and Dan Ison, Deloitte Partner for Media & Entertainment, discuss the atomisation of audiences and how the TV industry can maintain its unique ability to deliver to big audiences, whilst also monetising ever smaller audiences
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6 episoade

Artwork
iconDistribuie
 

Fetch error

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Manage episode 250217687 series 2600994
Content provided by Deloitte LLP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte LLP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Television's ability to gather massive audiences is unparalleled. No other medium can grab tens of millions of simultaneous consumers. But these numbers are exceptional: they do not presage a return to an era of regular 20 million plus audiences. In this podcast the news and media journalist, Ray Snoddy OBE and Dan Ison, Deloitte Partner for Media & Entertainment, discuss the atomisation of audiences and how the TV industry can maintain its unique ability to deliver to big audiences, whilst also monetising ever smaller audiences
  continue reading

6 episoade

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