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Decoding Marketing and Advertising Spend with Zeke Domowski
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In this episode of Dental Decoder's podcast, Rebecca and I welcome Zeke Domowski, a dental marketing expert with a decade of experience in digital marketing. Our discussion centers around maximizing marketing budgets for dental practices, the significant impact effective marketing can have, and where to best focus marketing efforts.
Zeke brings his technical background and a data-driven approach to provide actionable insights on using Google ads, SEO, and other marketing strategies to increase patient acquisition and retention. He also shares tips for practices looking to transition from PPO to fee-for-service models, the importance of tracking marketing performance, and the value of having a well-trained front office team.
Zeke has been working in digital marketing for over 10 years helping businesses with small and large budgets grow to their full potential. With a technical background in engineering, he has a love for numbers and figuring things out. He loves to figure out how to maximize a clients marketing budget to get them the optimal results and scale over time. When it comes to consulting, Zeke is very tactical and will provide step by step marketing solutions that are custom tailored to a dental practices city, production numbers and desired goals.
Promo: Mention this podcast and get $100 off your first month of marketing!
We talk about:
00:00 Intro
01:35 Zeke's Approach to Maximizing Marketing Budgets
02:51 Decoding Marketing Budgets with Zeke Domowski
03:33 The Importance of Google Ads and SEO in Dental Marketing
04:44 Analyzing Your Practice's Schedule for Marketing Opportunities
08:51 Determining Your Marketing Budget: A Strategic Approach
11:59 Choosing the Right Marketing Channels for Your Dental Practice
17:20 Navigating Insurance and Fee-for-Service in Dental Marketing
23:46 Maximizing Your Marketing Budget with Team Training and Efficiency
34:53 Zeke's Decoding Moment
Connect with Zeke
Connect with me
Instagram: https://www.instagram.com/thedentaldecoders/
Website: https://www.dentaldecoders.com
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