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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Depression on SermonAudio
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Content provided by Depression on SermonAudio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Depression on SermonAudio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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22 episoade
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Content provided by Depression on SermonAudio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Depression on SermonAudio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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22 episoade
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Depression on SermonAudio
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1 Genesis: Dreams In The Dungeon 24:00
24:00
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A new MP3 sermon from First Presbyterian Church is now available on SermonAudio with the following details: Title: Genesis: Dreams In The Dungeon Subtitle: Book Of Genesis Speaker: Dr. Toby B. Holt Broadcaster: First Presbyterian Church Event: Sunday Service Date: 7/28/2024 Bible: Genesis 40:1; Genesis 40 Length: 24 min.…
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Depression on SermonAudio
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A new MP3 sermon from Grace Covenant Church is now available on SermonAudio with the following details: Title: Psalm 119:107 Subtitle: Psalm 119 Speaker: David Giarrizzo Broadcaster: Grace Covenant Church Event: Sunday - PM Date: 8/26/2024 Bible: Psalm 119:107 Length: 30 min.
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Depression on SermonAudio
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A new MP3 sermon from Sovereign Grace Baptist Church is now available on SermonAudio with the following details: Title: A Psalm of Depression Speaker: Elder Joe Newell Broadcaster: Sovereign Grace Baptist Church Event: Sunday Service Date: 8/25/2024 Bible: Psalm 42:1-11 Length: 48 min.
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Depression on SermonAudio
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A new MP3 sermon from Lakewood Bible Chapel is now available on SermonAudio with the following details: Title: Thy Kingdom Come Subtitle: Psalms Speaker: Matt Bowen Broadcaster: Lakewood Bible Chapel Event: Sunday Service Date: 8/25/2024 Bible: Psalm 72 Length: 51 min.
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Depression on SermonAudio
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A new MP3 sermon from Sharon RP Church is now available on SermonAudio with the following details: Title: Joys in Trials Subtitle: 1 Peter Semons Speaker: Bryan Schneider Broadcaster: Sharon RP Church Event: Sunday Service Date: 8/25/2024 Bible: 1 Peter 1:6-9 Length: 38 min.
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Depression on SermonAudio
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A new MP3 sermon from Tree of Life Baptist Church is now available on SermonAudio with the following details: Title: Manage your depression Speaker: Todd Gabbard Broadcaster: Tree of Life Baptist Church Event: Sunday Service Date: 8/18/2024 Bible: 1 Samuel 30 Length: 48 min.
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Depression on SermonAudio
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A new MP3 sermon from Gospel Light Baptist Church is now available on SermonAudio with the following details: Title: All Things Settled Speaker: Pastor Brian Warren Broadcaster: Gospel Light Baptist Church Event: Sunday - PM Date: 8/30/2020 Bible: Psalm 119:89-96 Length: 42 min.
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Depression on SermonAudio
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A new MP3 sermon from Gospel Light Baptist Church is now available on SermonAudio with the following details: Title: The LORD Knows Speaker: Pastor Brian Warren Broadcaster: Gospel Light Baptist Church Event: Sunday - PM Date: 7/26/2020 Bible: John 21:1-6 Length: 19 min.
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Depression on SermonAudio
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A new MP3 sermon from Gateway Bible Baptist Church is now available on SermonAudio with the following details: Title: 3-No Hope...It's Not Fair Subtitle: Help for Hurting Hearts Speaker: Christopher Lowe Broadcaster: Gateway Bible Baptist Church Event: Sunday School Date: 9/29/2024 Bible: Ezekiel 33:17; Ezekiel 33:20 Length: 46 min.…
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Depression on SermonAudio
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1 1-Introduction-Hole of No Hope 43:00
43:00
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A new MP3 sermon from Gateway Bible Baptist Church is now available on SermonAudio with the following details: Title: 1-Introduction-Hole of No Hope Subtitle: Help for Hurting Hearts Speaker: Christopher Lowe Broadcaster: Gateway Bible Baptist Church Event: Sunday - PM Date: 9/1/2024 Bible: Proverbs 4:23 Length: 43 min.…
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