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Delving Into the Mind of the Automotive Consumer with Ehab Kaoud of Ford Motor Company
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In this episode of Designing for Movement: The Mobility UX Podcast, host Julian Brinkley is joined by Ehab Kaoud, Chief Exterior Designer of Trucks and SUVs at Ford Motor Company!
Join them as they discuss:
- What it’s like working for Ford and how they push for innovation and growth in their employees
- How to get into the minds of consumers and understand what it is they want
- Ford’s future-focused approach to innovation and hiring
- How classic truck consumers react to the implementation of new technologies in their vehicles
Ehab is a Chief Interior and Exterior Designer with a career in automotive design spanning almost three decades. His approach to truck design is future-focused, with a particular emphasis on revolutionizing the interior of pickup trucks. He has worked for Ford Motor Company for a whopping twenty-nine years and is now the Chief Exterior Designer of Trucks and SUVs, making him in charge of the F Series truck including F150, Super Duty, Heavy Duty, and Expedition. This also includes future strategies and DNA for these products!
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