Dis After Dark Podcast is a Disney podcast for grown ups. Walt Disney World, Disneyland & Disneyland Paris all get discussed. We even chat Disney Plus. The show is an irreverent look at all things Disney parks by a British team of people who really know their stuff about Disney Parks and Disney Movies. If you like Disney you’ll love Dis After Dark Podcast. Please check out our Patreon Page for exclusive shows and early released content https://www.patreon.com/afterdarkpodcastnetwork We are t ...
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328: The Important Market Segment You're Probably Ignoring with Laura White
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Manage episode 426873840 series 2815360
Content provided by Destination Marketing Podcast and Relic Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Relic Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of aligning this new marketing strategy with hoteliers' goals and the importance of fostering community pride.
“When you're hosting, you want to show them the best that where you live has to offer. That fact alone is something that is so intertwined with the perception of the destination. If your residents don't have the best perception of the destination, that is going to translate into how others view your destination.” -Laura White
Visit Charlotte
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
…
continue reading
“When you're hosting, you want to show them the best that where you live has to offer. That fact alone is something that is so intertwined with the perception of the destination. If your residents don't have the best perception of the destination, that is going to translate into how others view your destination.” -Laura White
Visit Charlotte
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
343 episoade
MP3•Pagina episodului
Manage episode 426873840 series 2815360
Content provided by Destination Marketing Podcast and Relic Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Relic Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of aligning this new marketing strategy with hoteliers' goals and the importance of fostering community pride.
“When you're hosting, you want to show them the best that where you live has to offer. That fact alone is something that is so intertwined with the perception of the destination. If your residents don't have the best perception of the destination, that is going to translate into how others view your destination.” -Laura White
Visit Charlotte
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
…
continue reading
“When you're hosting, you want to show them the best that where you live has to offer. That fact alone is something that is so intertwined with the perception of the destination. If your residents don't have the best perception of the destination, that is going to translate into how others view your destination.” -Laura White
Visit Charlotte
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
343 episoade
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