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101. How Johnsonville’s marketing strategy lead from sausages to social change
Manage episode 414604641 series 2973315
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On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.
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