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#64: Marketing als kartrekker van digitalisering

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Content provided by Adwise - Your Digital Brain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adwise - Your Digital Brain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Digitale transformatie is al jarenlang een containerbegrip, maar inmiddels wel een volwassen containerbegrip. Organisaties zijn verder dan toen de term nog "upcoming" was en veel onderdelen van je organisatie zijn verder gedigitaliseerd dan jaren geleden. Maar welke invloed heb je als marketeer op de rest van de organisatie? Of welke invloed zou je moeten hebben? Hoe pak je die rol en hoe zou je deze rol moeten invullen? Daar gaan we over in gesprek met Koen Kranenberg, Director Disruptie en Innovatie bij Adwise.

Hosts: Jeroen Roozendaal, Daan Loohuis
Gast: Koen Kranenberg, Director Disruption & Innovation (CDO)

Shownotes: ⁠https://www.adwise.nl/podcast/

  continue reading

179 episoade

Artwork
iconDistribuie
 
Manage episode 381063747 series 2398281
Content provided by Adwise - Your Digital Brain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adwise - Your Digital Brain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Digitale transformatie is al jarenlang een containerbegrip, maar inmiddels wel een volwassen containerbegrip. Organisaties zijn verder dan toen de term nog "upcoming" was en veel onderdelen van je organisatie zijn verder gedigitaliseerd dan jaren geleden. Maar welke invloed heb je als marketeer op de rest van de organisatie? Of welke invloed zou je moeten hebben? Hoe pak je die rol en hoe zou je deze rol moeten invullen? Daar gaan we over in gesprek met Koen Kranenberg, Director Disruptie en Innovatie bij Adwise.

Hosts: Jeroen Roozendaal, Daan Loohuis
Gast: Koen Kranenberg, Director Disruption & Innovation (CDO)

Shownotes: ⁠https://www.adwise.nl/podcast/

  continue reading

179 episoade

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