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Brand News: Black Friday Brand Boost - Transforming Shoppers into Loyal Customers

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Manage episode 448681353 series 3514127
Content provided by James Walker & Brian Hastings, James Walker, and Brian Hastings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Walker & Brian Hastings, James Walker, and Brian Hastings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Can brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents for e-commerce businesses. By crafting compelling offers and strategic messaging, businesses can not only capture the attention of deal-hungry shoppers but also potentially transform them into devoted customers down the road. With actionable insights and fresh perspectives, we challenge you to rethink Black Friday as more than just a discount day, but as a strategic moment to build lasting customer relationships.
As the holiday season approaches, we emphasize the importance of understanding consumer gifting habits. Did you know that 28% of shoppers plan to wrap up their holiday shopping by Cyber Monday? Tune in as we explore strategies to leverage this critical period, from tailoring offers with a gifting mindset to crafting ad messages that resonate with early holiday shoppers. Whether you're lagging in your Black Friday preparations or seeking that competitive edge, our episode promises to equip you with the tools and strategies needed to outshine the competition and maximize your sales potential. Join us for this enlightening discussion, and don't forget to check out our linked episode for even more Black Friday strategies.

The Digital Horizons Podcast is hosted by:
James Walker
- Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

  continue reading

53 episoade

Artwork
iconDistribuie
 
Manage episode 448681353 series 3514127
Content provided by James Walker & Brian Hastings, James Walker, and Brian Hastings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Walker & Brian Hastings, James Walker, and Brian Hastings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Can brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents for e-commerce businesses. By crafting compelling offers and strategic messaging, businesses can not only capture the attention of deal-hungry shoppers but also potentially transform them into devoted customers down the road. With actionable insights and fresh perspectives, we challenge you to rethink Black Friday as more than just a discount day, but as a strategic moment to build lasting customer relationships.
As the holiday season approaches, we emphasize the importance of understanding consumer gifting habits. Did you know that 28% of shoppers plan to wrap up their holiday shopping by Cyber Monday? Tune in as we explore strategies to leverage this critical period, from tailoring offers with a gifting mindset to crafting ad messages that resonate with early holiday shoppers. Whether you're lagging in your Black Friday preparations or seeking that competitive edge, our episode promises to equip you with the tools and strategies needed to outshine the competition and maximize your sales potential. Join us for this enlightening discussion, and don't forget to check out our linked episode for even more Black Friday strategies.

The Digital Horizons Podcast is hosted by:
James Walker
- Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

  continue reading

53 episoade

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