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Sharon Tighe - Director of Marketing - B2B Marketing Expert
Manage episode 399672383 series 3319139
Content provided by Tom Gibbons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Gibbons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sharon explains the importance of staying on top of mind and using SEMrush to understand the landscape of business. She recommends using the LinkedIn ad library for B2B marketing when studying the market. Throughout this episode, Sharon gives wonderful insights into B2B marketing and how to learn more about marketing in the industry. This a great episode for marketers who want to learn more about B2B marketing.
174 episoade
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Manage episode 399672383 series 3319139
Content provided by Tom Gibbons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Gibbons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sharon explains the importance of staying on top of mind and using SEMrush to understand the landscape of business. She recommends using the LinkedIn ad library for B2B marketing when studying the market. Throughout this episode, Sharon gives wonderful insights into B2B marketing and how to learn more about marketing in the industry. This a great episode for marketers who want to learn more about B2B marketing.
174 episoade
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