Content Marketing 201 - 11 Ways To Amplify & Promote Your Content - EP32

Digital Marketing Simplified

Content Promotion starts much before you publish a content. There are few steps you need to take in the Pre - Publishing Phase and few steps in the Post - Publishing stage. Sameer Panjwani talks in depth about all the steps where you can follow them easily. Here is the video summery. Pre - Publishing Phase Step 1 - Influencer Grooming Try to attract the attention of potential experts or influencers in the topic that you are writing about. - By Ego Bait - By Asking for Opinion - By Collaboration Step 2- Keyword Optimization Do Keyword Research and identify your potential target term Post - Publishing Phase Step 3 - Internal Linking Make sure that Internal Linking is done from the new post to old post and also from old post to the new post with right target terms. Step 4 - Outreach Do outreach to those whom you have listed in step 1 by letting them know the article is pusblished and so that they could also promote to their audience. Step 5 - Newsletter It is time to send a newsletter to your audience to let them know that you have published a new article and ask for comments and feedback. Step 6 - Social Channels Post your article in all the social channels you are present to leverage those set of audience. Step 7 - Content Curation Communities Submit the article in various Content Curation Communities of your industry for maximum upvotes and traction Step 8 - Comment on Other Blogs Comment on other blogs by letting the audience know that you have a diffrent opinion on the article or additional points to the post with a link. Don't make it look spammy. Step 9 - Q&A sites and Forums Engage in answering in Forums and Q&A sites where you have your audience asking for an answer to a specific question which you post can answer. Find opputunities where you can give value and link to your article. Step 10 - Paid Promotions Advertise on all social media paid channels and other promotion channels such as outbrain.com, taboola.com, stumbleupon.com etc,. to gain further traction. Step 11 - Backlink Analysis Analyze the backlinks of all the articles who are competing with target term you are ranking. Research on the reasons they are linking out and reach out to them for a backlink as you have similar and better content If you liked the video, do consider subscribing to our channel. A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/11-ways-to-amplify-and-promote-your-content/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2