))
The State of Content Distribution with Brett McGrath
Manage episode 405977591 series 3529979
Content provided by Justin Simon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Simon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath.
Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/
In this episode, you'll learn:
- Why having internal alignment across departments is crucial for distribution.
- How viewing content as a product can optimize distribution planning and resources.
- Why focusing distribution on a core piece can free up time for premium content.
- How building systems to provide brand omnipresence can expand reach.
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
75 episoade
Distribuie
