S4 | Ep 49 | Building Data Products That “Sell” with Maddie Armitage, Director of Data & AI Solutions at BT

Driven by Data: The Podcast

In Episode 49, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Maddie Armitage, Director of Data & AI Solutions at BT, where they discuss how to build data products that get used to drive commercial benefit, which includes;

• Getting business stakeholders to adopt a product led mindset
• Why everyone has to be focused on outcomes and benefits
• Prioritisation based on speed and value
• Why AI should allow organisations to use data in a more effective way
• Why good data product management is all about relationship building and good communication
• The differences in building data products for internal use versus external use
• Why better relationships equals better outcomes
• The capabilities required to build successful data products
• Why clear direction of travel and clear strategic thinking are critical
• How a product mindset drives a focus on commercial outcomes
• The importance of understanding how you contribute towards your business making money
• How to ensure effective collaboration between data teams and business functions.
• How you can get your organisation to use data is the crown jewels
• If a data product approach helps with the measurement of value
• Why you need to create shared outcomes, goals and responsibility with your business stakeholders
• The future of the CDO role and can some become CEOs

Thanks to our sponsor, Data Literacy Academy.

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