Ep 023 - Interview with Christian Maxwell: Insider Tips on Social Media Influencers & Content Creators

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

Calling all social media influencers & those who engage them. This is the content you need. The concept of brands paying content creators and social media influencers is a cumbersome, ambiguous process and both side need help. Influencers are trying to figure out how to attract and scale their reach so they attract brands to pay them. Beauty brands (particularly the indie brand owners) are trying to develop budgets and a structure that allows influencers to grow sales. In this latest episode I talk with someone who has set on both sides of the table. Christian Maxwell (@cisfornetwork) made her entry into the beauty space as a hair care blogger and content creator as part of her "big chop" in going natural. She has worked for indie beauty brands and is the owner of an agency - Studio Maxwell - where she currently finds and hires content creators on behalf of beauty brands. We dive into the details providing actionable tips for both social media influencers and beauty brands looking to engage them. Find Christian Maxwell on IG @Studiomaxwell.co or @Cisfornetwork. Here agency website is www.studiomaxwell.co.