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Aligning Revenue Operations and Company Culture for Sustainable Growth With Steve Busby
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Today, I sat down with Steve Busby, founder and managing partner of Slate Point Partners and discussed the critical elements for achieving effective revenue operations in today's evolving market.
Steve emphasizes the importance of aligning company culture, processes, and technology with revenue goals. The conversation covers the role of cross-functional communication, the significance of onboarding and employee engagement, and how to overcome challenges in large and small organizations.
Steve also shares insights on measuring hard-to-quantify aspects like employee belief in core values and management's role in fostering a customer-centric approach.
00:00 Introduction
00:38 Meet Steve Busby: Founder of Slate Point Partners
00:59 Understanding Revenue Benchmarking
04:44 The Importance of Culture in Revenue Operations
05:25 Aligning Sales, Marketing, and Customer Service
08:37 Challenges in Implementing Revenue Operations
16:57 The Role of Cross-Functional Training
18:23 Revenue Operations in Small vs. Large Companies
21:07 Overcoming Resistance to Change
29:17 Key Indicators for Revenue Operations
34:01 Conclusion and Final Thoughts
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