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How can pharmaceutical marketing evolve with generic entry? The example of Lipitor
Manage episode 426574917 series 2330607
Content provided by DrugPatentWatch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DrugPatentWatch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Lipitor’s marketing strategy underwent a significant evolution as generic competition emerged, employing aggressive tactics to retain market share and brand […] Source
…
continue reading
103 episoade
How can pharmaceutical marketing evolve with generic entry? The example of Lipitor
DrugPatentWatch – Pharmaceutical and Biotechnology Business Intelligence
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Manage episode 426574917 series 2330607
Content provided by DrugPatentWatch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DrugPatentWatch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Lipitor’s marketing strategy underwent a significant evolution as generic competition emerged, employing aggressive tactics to retain market share and brand […] Source
…
continue reading
103 episoade
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Similar cu DrugPatentWatch – Pharmaceutical and Biotechnology Business Intelligence
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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…
continue reading
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…
continue reading
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