#311 - AI in Style: Transforming How We Discover and Buy Fashion - Sam Rattner, CEO of Showroom

DTC POD: How The Best Brands Are Built

Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

4M ago 37:33

MP3•Pagina episodului

Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23.
In this episode, Sam Rattner joins us to break down the innovative concepts behind his company, Showroom, aimed at reshaping the online shopping experience. We discuss how AI will impact retailers and shopping experiences alike.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Concept and Mission of Showroom
2. Showroom's Business Model
3. Consumer-Centric Approach in Ecommerce
4. Innovation in Online Shopping Experience
5. Challenges with AI in Fashion Ecommerce
6. Fundraising and Business Growth Strategies
7. The Importance of Data Standardization
8. Ecommerce Platform Differentiation
9. AI's Role in Enhancing Consumer Experience
10. User Interaction with Showroom
11. Market Analysis and Positioning
12. Conversion from Impulse to Intent-Based Shopping
13. Vertical Search Versus Horizontal Search Platforms
Timestamps
00:00 Predicted growth of sports betting in the US.
05:47 TikTok shop is entertainment, not reliable shopping.
07:40 Consumer focus, market validation, advertising challenges discussed.
10:11 Many start searches on Google, Pinterest, and Showroom.
15:13 Value proposition: conversational, personalized, efficient online shopping.
19:50 Understanding consumer journey, owning customer, informing decisions.
22:37 Innovate to make a thousand times better.
24:19 Consider business goal before raising capital strategically.
27:19 GPT integration problem: diverse data sources, costs.
31:00 Data standardization, unbiased company relationships with all brands.
33:57 Launching beta, big waiting list, market-ready by March.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

---

Sam Rattner - Co-Founder and CEO at Showroom
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

329 episoade