Navigating Inflation as a Luxury DTC Brand

Ecom Experiences

Chelsea Schulz is the Senior Director of Performance Marketing at ettitude, a fabric innovation company and sustainable home goods brand. With over nine years of experience in analytical marketing, she focuses on paid search and social media marketing. Before ettitude, Chelsea was the Senior Manager of Digital Marketing at LegalZoom and the Manager of Online Marketing at Match.com.

In this episode…

With inflation at a record high, consumers are cutting back their spending and prioritizing essential products. Consequently, luxury brands have struggled to market and sell products, even with discounts and price cuts. How can you get your products into consumers’ hands without lowering prices?

As a marketing expert working for a luxury sustainable brand, Chelsea Schulz maintains the importance of specifying your target audience and developing precise messaging to drive more sales. For sustainable brands, this may entail communicating the detrimental effects of purchasing products from fast fashion brands, highlighting that by buying a higher-priced product, consumers can receive more value for their money. However, in the digital age, consumers have reduced attention spans, so brands must relay their messages in 3-5 second videos.

Tune in to this episode of Ecom Experiences as Samir Balwani sits down with Chelsea Schulz, the Senior Director of Performance Marketing at ettitude, to discuss marketing during inflationary periods and her projections for 2024. Chelsea shares advice for leading a DTC brand, her journey through marketing and e-commerce, and ettitude’s plans for 2024.