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035: Matthew Gattozzi, Founder @ Goodo Studios
Manage episode 346525820 series 3345284
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In this episode of Ecommerce Uncovered, Matt Lady and Matthew Gattozzi talk about why your ads SHOULD be UGLY and how that increases conversions. They dive into why your TikTok ads should be different from your Facebook ads, why following others isn’t always the best method for growth, how the algorithm works and how to communicate to your customers on different platforms. They also discuss the power of being a smaller brand, misconceptions on TikTok organic, how he audits brands before he works with them plus his thoughts on Q4 and Black Friday.
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