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Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch

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Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and drives home the message of female empowerment in the auto industry. With less than 3% of mechanics being women, this collaboration isn't just a brand boost; it's a rallying cry for change, and Sarah's got the inside track on how Ford's strategy is igniting a conversation as powerful as their engines.
Lights, camera, traction! The campaign video has the polish of a blockbuster, but it's the story under the hood that captures our hearts. Sarah highlights the authenticity that fuels this campaign, from Sydney Sweeney's personal connection with car mechanics to the purpose-driven mission that steers it. Ford's not just selling cars; they're championing a future where the roar of American muscle isn't just for the boys. Join us for a turbocharged discussion on marketing with a purpose, advocacy through authenticity, and how bold visuals are matched with even bolder intentions.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss any hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
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Follow Will Ockenden:
LinkedIn
Follow The Show:
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TikTok
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  continue reading

56 episoade

Artwork
iconDistribuie
 
Manage episode 419357364 series 3484829
Content provided by Prohibition PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prohibition PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Send Us Your Feedback!

Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and drives home the message of female empowerment in the auto industry. With less than 3% of mechanics being women, this collaboration isn't just a brand boost; it's a rallying cry for change, and Sarah's got the inside track on how Ford's strategy is igniting a conversation as powerful as their engines.
Lights, camera, traction! The campaign video has the polish of a blockbuster, but it's the story under the hood that captures our hearts. Sarah highlights the authenticity that fuels this campaign, from Sydney Sweeney's personal connection with car mechanics to the purpose-driven mission that steers it. Ford's not just selling cars; they're championing a future where the roar of American muscle isn't just for the boys. Join us for a turbocharged discussion on marketing with a purpose, advocacy through authenticity, and how bold visuals are matched with even bolder intentions.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss any hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
X
TikTok
YouTube

  continue reading

56 episoade

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