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#11 - Driving Regional Prosperity Through Targeted Strategies with Robert Scotto
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Unlock the secrets of regional marketing success with Robert Scotto, the mastermind behind Retail Media Hub. Discover how targeted marketing can be a game-changer for regional businesses, boosting visibility, sales, and job creation in areas like the Central Coast, Lake Macquarie, and Newcastle.
Robert shares an inspiring story of how one furniture retailer used strategic marketing to expand from Sydney to the Central Coast, illustrating the transformative power of effective advertising. Gain insights into how Retail Media Hub is helping local economies thrive and get ready to be inspired by the competitive edge these strategies offer.
In this episode, we also explore practical community marketing strategies that regional businesses can use to enhance their local presence. From leveraging social media to sponsoring local sports teams, learn how to engage with your community effectively. Understand the importance of hyper-targeting and avoiding common marketing missteps, such as not knowing your audience. We emphasise the value of community engagement and highlight how supporting local causes can drive revenue growth.
Plus, don't miss the preview of next week's guest, Wendi Czislowski, a powerhouse advocate for disability empowerment whose journey promises to leave a lasting impact. Tune in and transform how you think about regional business marketing!
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Organisations & Charities Supported by Rob and the Team at Retail Media Hub
- Friendship Circle
- Walk 4 Breast Cancer Network Australia
- One in Christ
- Jewish House
- Sporting Rovers Soccer Team
Rob and his team at Retail Media Hub proudly support these organisations, reflecting their commitment to giving back to the community and empowering local initiatives.
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Capitole
1. Empowering Regional Businesses Through Marketing (00:00:00)
2. Effective Marketing Giving Local Businesses a Competitive Edge (00:04:50)
3. Community Marketing Strategies for Regional Businesses (00:06:18)
4. Importance of Knowing Your Audience and Competitors (00:11:21)
5. Giving to Locals Less Fortunate (00:13:57)
6. Advice to Business Owners (00:18:49)
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