Navigating Social Media Volatility

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>

1
The Agile Brand with Greg Kihlström®

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Stay curious. Stay agile. Marketing technology, AI, and CX insights from top brands and martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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Platforms like Instagram are trying to lure creators away from TikTok with initiatives like the Breakthrough Bonus. At the same time, an increasing number of American users are migrating to Xiaohongshu (RedNote), a Chinese social media platform, despite security concerns. This has raised questions about its future growth and the potential strain on its censorship mechanisms. But is this the right response to platform instability, or is it just a temporary fix?

In today’s conversation, we dive deep into the volatile world of social media, where shifting user behaviors, regulatory hurdles, and uncertain platform futures present major challenges for creators, influencers, and brands alike. We speak with Amin Ashaari, CEO and Co-Founder of SoyaCincau, to explore the effects of platform volatility, the role of emerging tech, and practical strategies for creators to stay relevant and resilient in this unpredictable environment.

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